CM Contextual Product Recommendations (CMCPR) - Use Case - Contextual Product Recommendation for Amazon

Use Case – Contextual product recommendation for Amazon.

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Introduction

CM Contextual Product Recommendations is a WordPress plugin that lets you add a related products widget to any post on your WordPress site. This related products WordPress plugin makes it easy to recommend products and refer blog readers to them from your store.

The product recommendations can act as a cross-sell products widget and create a database of related products for users to see.

Use Case Assumptions

In this example we will consider how to create a database with related products from Amazon and how to put them to your posts or pages on the example of the article about wrist watches.

We assume that you have already bought the plugin, but not installed it yet.

It follows:

• Installing the plugin
• Setting up
  • General settings
  • Widget display
• Placing the widget to the posts or pages
• Creating categories
• Adding new products
• Shortcodes
• End Result
• Learn more

Installing The plugin

The process is the same for all CM plugins and add-ons.

• Download the plugin from your customer dashboard
• Log in to WordPress and navigate to the WordPress Admin → Plugins settings
• Click on Add New
• Activate it and add the license

Learn more: Getting Started - Plugin Overview

Setting up

To configure the plugin navigate to Admin Dashboard → CM Product Recommendations → Settings.

There you will find two tabs General Settings and Widget Display, and two buttons above them:

• Support Shortcodes: Show/Hide - Show or hide the list of plugin's available shortcodes. We will tell how to use them further in this guide.
• Cleanup database - Click on it if you want to delete all created products from your database.

General Settings

The first tab in the settings is  General Settings.

There you can find two sections with the following options:

General Settings

• Display items on given post types - Choose which post types can display the recommended products widget. The list includes both core post types, such as post and page, as well as custom post types managed by other plugins.
• Only display items on single posts/pages - Disables the widget on the home page, author page and other taxonomy-related pages.
• First occurrence only - Only takes into consideration the first time an item is found on each page.
• Avoid parsing protected tags - Enable it to avoid parsing the following tags: script, a, h1, h2, h3, pre, object. Learn more about HTML tags: HTML Reference
• Terms are case-sensitive - Enable to differentiate cases. For example, "Tooltip Plugin" will be different than "tooltip plugin".
• Add links to found items - Enable it to add links to the content when the product names appear.
• Collect statistics - Enable it to collect the statistics of recommendation's Name, Impressions, Clicks, Click Ratio and Date. Learn more: CM Contextual Product Recommendations (CMCPR) - How To - Collect and View Statistics
• Disable the content search - Check this option to disable the content search for keywords, if you want to manually put product recommendations widgets with defined by you products or categories where you want to.

Performance & Debug

• Only highlight on "main" WP query - Enable this option if you want to highlight only items on main query. Unchecking this box may fix problems with highlighting items on some themes which manipulate the WP_Query. Warning: Don't change this setting unless you know what you're doing.
• Enable the caching mechanisms - Enable this option if you want to use the internal caching mechanisms.

Widget Display

The second tab in Settings is Widget Display.

There you will find a few sections with the following options:

Widget display

• Widget Label - Here you can change the widget's label that will appear on the front-end above the product recommendations.
• Number of items displayed in line - Set the maximum number of the items which can be displayed in a widget.
• Number of lines - Set the maximum number of lines which can be displayed in a widget.
• Background color - Set the color of the background of a widget.

Links

• Show HTML "title" attribute for the links - Select this option if you want to use item title as HTML "title" for link
• Open links in new tab - Select this option if you want to open the item links in a new tab.

Title & Description

• Show Title - Select this option if you want to show the title of each item.
• Title style - Set the size and color of the item's title.
• Show Description - Select this option if you want to show the description of each item.
• Limit Description length - Use this option if you want to limit the length of the description. Set it to 0 to make it unlimited.
• Description style - Set the size and color of the item's description.

• Template - Select the template for products list. You can choose between Default and Slider types. When you choose the Slider type, then new section with options appear.

  

Slider template settings 

• Items limit - Set the limit, how many items can be in slider in total.
• Slide width, px - Set the slide width in pixels. Set it to 0 to remove limits.
• Slides quantity - Set the quantity of items that can be seen in the slider. This quantity is used for display width more than 768 px.

When you finished configuring the settings, don't forget to click the button Save Changes.

Placing the Widget to the Posts or Pages

There are two main ways how you can place a product recommendations widget to posts or pages. And it's possible to use both these ways at the same time.

• Place a widget automatically at the end of certain post types. Recommendations come from words in the content.
• Place a widget at any place you choose inside post types. Recommendations come from categories or you can define some definite products that must be displayed.

Both options can work at the same time - just don't check the Disable the content search option in General Settings and use shortcodes.

Creating Categories

Let's start preparing our product database with creating categories. Categories can be used to target only specific product group on a post. It is possible to do it using a shortcode.

To create a category navigate to Admin Dashboard → CM Product Recommendations → Categories.

On the left part of the screen you can see a form for adding categories.

• Name - Write here the name of the category.
• Slug - You can leave this field empty and the slug will be generated automatically from the name of the category, or you can write here your own slug.
• Parent Category - You can choose any other created category as a parent category to create a hierarchy.
• Description - Write here a description of the category. 

Then click the button Add New Category.

The category that you've just created will appear in the list on the right part of the screen:

Here are the actions you can do with any item by hovering on it:

• Edit
• Quick Edit
• Delete (you can also delete more than one item at once using Bulk actions option)
• View

Except the Name column, you can also see the columns with Description, Slug and Count. The Count column shows how many products belong to this category. Now it shows "0" as we haven't added any products yet.

You can also search for definite items using relevant field called Search Product Recommendation Categories.

Adding New Products

Next step is adding new products.

To add a product, navigate to Admin Dashboard → CM Product Recommendations → Add New.

There you will see a simple form for adding new product, where you need to fill the following information:

• Title - The title is a keyword that is used in the post to signal a product to be recommended. 
• Description - The description appears under the title when the product is recommended. This is usually the name of the product. 
• URL - A link to the product.
• Weight - This value determines how often the product is recommended. If you'd like to have certain products recommended more often than others, increase the weight of the product you'd like recommended more. 
  • Weight should be a numeric, positive value
  • Product with weight 100 will be 100 times more likely displayed than the product with weight 1.

Let's fill the information about the wrist watch:

Metaboxes

On the right side you find some useful metaboxes that will help you categorize your products.

Product Recommendation Categories - Choose a category that the product will belong to. It also can be useful when you want to place a widget on the page with the product of some definite category. It can be done with a shortcode.

Synonyms - You can add synonyms for the product. For example, if your title is "Ads," you might want to add "Advertisements" and "Advertising" to your synonyms. This way using any of these three words within the post will show the product recommendation that corresponds with "Ads." 

Featured image - Set here an image that will be displayed on the Front-end.

Product variants - There is also one more useful metabox, where you can add product variants.

Learn more about product variants: CM Contextual Product Recommendations (CMCPR) - How To - Add Product Variants

Don't forget to save the product by clicking the button Publish (or Update if you edited the product) at the top right.

Let's add a couple of more products in the same way and look at the result on the Front-end:

That was the first method, where the keywords are found on the page automatically and as a result relevant products are displayed. Let's consider what we can do using shortcodes.

Shortcodes

There are a few shortcodes to change the widget behavior.

Change the Location of the Widget

Custom widget position - [cm_product_recommend]

By default the widget is displayed at the bottom of the page, but using this shortcode you can place it in any other place of the article.

Example - let's put the widget at the beginning of the article:

Result on the Front-end:

Exclude from Parsing

You can exclude some parts of the content from parsing by wrapping needed part of the text with this shortcode:  [cm_product_recommend_exclude] text [/cm_product_recommend_exclude]

Display Products List

The last shortcode [cm_recommend] is used when you want to display some definite products or category with products. You can also customize the title of the widget, amount of the products and type of the widget. And, of course, you can choose where to place it.

Params:

• title - title for product list section, default value is in the plugin option "Widget Label"
• products - id or list of comma separated ids of product
• cat - name of products category, all by default
• limit - quantity of items, 3 by default
• template - "slider" or "default" is available, "default" by default
• slides - quantity of slides in slider for desktops (w > 768px), 3 by default
• slide-width - slides width in px for desktops (w > 768px), default value is in the plugin option "Slide width, px"
• text-length - limit for description, default value is in the plugin option "Limit Description length?"

For example. Let's place a widget in the middle of the article with the title "We recommend!", choose the slider type of the widget with 3 displayed items, maximum amount is 10 - [cm_recommend title="We recommend!" cat="watches" limit="10" template="slider" slides="3" slide-width="230" text-length="40"]

End Result

Following instructions found in the plugin and guides, you should be able to enrich your site with a nice-looking tool that you can use to sell your products or someone else's products using referral links.

Learn More

Using this plugin you can also collect and view the statistics for each product via useful tables and graphs. Learn more about it: CM Contextual Product Recommendations (CMCPR) - How To - Collect and View Statistics

And one more useful feature - Import and Export Product Data, that can be useful and save a lot of time for you, if you have a few sites. Learn more about it in our guide: CM Contextual Product Recommendations (CMCPR) - How To - Import/Export Product Data

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