WordPress Ad Server (CMAC) - Campaigns - How Weight Works (Chance of Display)


How Weight Works (Chance of Display)

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You can define the chance of campaigns or banners being displayed by assigning weight values to them.  

The WordPress Ad Server plugin calculates the weight of each banner or campaign using a value from 0 to 100, meaning 0 will never appear and 100 will always appear.  Two banners with weight 50 means each will have 50% chance of appearing.

You can input different numeric values in the Weight field and the plugin will do the calculations for you.

Examples

Here is a table with examples with 3 banners or campaigns:

If you input The plugin will store
0,0,0 0,0,0
0,0,1 0,0,100
90,90,90 33,33,34 (equivalent to 0,0,0)
1,2,7 10,20,70
1,2,3 17,33,50
2,1,1 50,25,25

The following image shows a campaign with three banners. The first has weight 50 (will have 50% chance of appearing) and the other two, weight 25 (25% chance of appearing).

Setting up the weight of banners - WordPress Ad Management
Setting up the weight of banners

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