WordPress Ad Server (CMAC) - Reports - Overview


Reports - Overview

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The WordPress Ad Server statistics module collects data about clicks, impressions and server loads, so you can get a better idea of how your campaigns are performing.

Navigate to the Admin Dashboard  CM Ad Changer  Statistics.

Navigation to the statistics dashboard - Ad Server WordPress Plugin
Navigation to the statistics dashboard

Reports can be sorted by month, period, client's last request, access log, server load and by groups.


Report by Month

Report by month tab - WordPress Ad Management
Report by month tab

Reports are generated and displayed by Month. This information lists the performance of all banners which were viewed during a selected month and shows the number of clicks, impressions and click-through rate.

Example of the month report - WordPress Advertising Plugin
Example of the month report

Report by Period

Report by period tab - WordPress Banner Ad Management
Report by period tab

This tab lists last requests from all your Ad Changer Clients. Of course, only those clients who have interacted with the server will have their last request shown.

Example of the report by period - WordPress Ad Management Plugin
Example of the report by period

Clients Last Request

Clients last request tab - Ad Server WordPress Plugin
Clients last request tab
Example of the statistics of clients last requests - WordPress Ad Management
Example of the statistics of clients last requests

Access Log

Access log tab - WordPress Advertising Plugin
Access log tab

Generates a Full List of Events that are Stored in the Database.

  • Filtering (by event type, campaign name, and advertiser).
  • Export of all records to a .CSV file.
  • Delete selected Access Log.
Example of the impressions statistics - WordPress Banner Ad Management
Example of the impressions statistics

Server Load

Server load tab - WordPress Ad Management Plugin
Server load tab

Server Load tab gives you the ability to view a graphical representation of how many requests were made during a certain period of time. This report can be displayed within the following parameters: last hour, last day, last week, last month or last six months.

Example of the server load statistics - Ad Server WordPress Plugin
Example of the server load statistics

Report by Group

Report by group tab - WordPress Ad Management
Report by group tab
Example of the group reports statistics - WordPress Advertising Plugin
Example of the group reports statistics

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